Business Education
- 01
How does a company coordinate all functions of marketing?
This course covers all the major functions of marketing including promotion, research, and planning. Students will learn and apply marketing theories through case studies, market research reports, analysis of successful marketing promotions by major corporations, and creation of marketing plans and promotional materials. Software that may be used include Adobe In Design, Adobe PhotoShop, Adobe Dreamweaver, and video editing applications.
- 02
What is an effective advertisement?
This course provides students with the skills to design and produce display advertisements as well as to create and produce short video commercials. Topics include the psychology of color, effective logo design, display layout and design, the emotional components of effective advertising (pathos, logos, and ethos), subliminal advertising, writing ad copy and understanding the business aspects of the advertising industry. Students will develop media arts skills using Adobe Photoshop and video editing software.
- 03
How does one create a new business?
This course provides students with the knowledge to create and operate a small business. Students conceive a business idea that may consist of a product or service. Students study all phases of the start-up and operation of the business while creating a business plan. They will use Microsoft Word, Microsoft Excel and Adobe Photoshop to create professional documents.
- 04
What comprises a financial plan for an individual?
Students will create a budget, investigate stocks and mutual funds using the Internet, read and analyze corporate annual reports, review a fund prospectus, and establish and track an investment portfolio. Students will research and determine how much money they will need to retire, and how to fund major life purchases. Topics will include dollar cost averaging, the role of compounding interest in investing, the importance of diversification, and other financial concepts. The final project involves designing a mutual fund, writing the prospectus and tracking fund performance.